Case study
Waldron Contracting Services
A confident, easy-to-navigate website for a Boston general contractor, showing 25 years of roofing, masonry and historical restoration work and making it simple to ask for a quote.

The brief
Show 25 years of Boston craftsmanship
Waldron Contracting Services has been building and restoring homes and commercial property across Boston since 2001, from roofing and masonry to historical restoration, decks, structural and interior work and new construction.
The business is fully licensed and insured, and rated A+ with the BBB. It had been running on a basic Squarespace site, and needed a website that builds trust quickly, explains each trade clearly and makes asking for a quote the easiest thing to do, especially for homeowners searching on a phone.
What we built
A contractor website built to win quote requests
A hero that says who and where
A Beacon Hill street photograph, a clear promise and trust points up front: 25 years of experience, fully licensed and insured, A+ with the BBB and satisfaction guaranteed.
A page for every trade
Roofing, masonry, historical restoration, structural, exterior and interior work each get their own page, so a homeowner can find exactly the service they need.
Project films shot on site
Short films from real jobs are grouped by address, such as an interior renovation on Beacon Street in Back Bay, so visitors can see the work as it happened.
Quote requests made easy
A Request a quote button in the header and a dedicated quote page, so getting in touch takes seconds.
Real client testimonials
A testimonials page collects reviews from Boston homeowners and property owners.
Answers before the call
Frequently asked questions cover the areas served, building envelope work, historic properties and how quotes work.
On the small screen
Homeowners search on their phones
When a roof leaks or a stoop crumbles, people reach for their phone. The site is built mobile first, with a simple menu and a Free quote today bar, so a quote request is never more than a tap away.
- A clear, professional site that presents 25 years of Boston work.
- A page for each trade, so search visitors land on the service they need.
- Quote requests one tap away on every page.
- Project films that show real work on site, not stock photos.

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