Case study
O'Sullivan's Bakery
A warm, mobile friendly website for a three generation family bakery in Killorglin, showing their breads, bracks and delivery across South and West Kerry.
The brief
Baking in Killorglin since 1952
O'Sullivan's Bakery has been baking in Killorglin since 1952, when Tom and Margaret O'Sullivan first opened their doors. The bakery passed to their son Gearóid and is now run by Helen O'Sullivan, the third generation of the family. Their sliced pans, spelt breads and bracks are stocked in shops, hotels and restaurants across Kerry, and their Kerry Barm Brack has won a shelf of Blas na hÉireann medals.
The bakery needed a website as warm as the brand itself. It had to tell the family story properly, show off the full range, and make it simple for any shop, hotel or restaurant to get in touch about stocking the bread.
What we built
Bakery website design with the family story front and centre
A warm design true to the brand
The famous red and gold of the wrappers runs through the whole site, from the hero photograph of the red van fleet to the product cards.
A page for every range
Sliced pans, spelt breads and bracks each get their own page, with photography and plain, appetising descriptions.
Three generations, told properly
The story runs from Tom and Margaret in 1952 to Helen today, backed up by the Blas na hÉireann medals and awards the bread has won.
A distribution page that answers the trade
The site spells out the delivery runs across South and West Kerry, from Killorglin and Killarney to Tralee, Castleisland, Caherciveen and Dingle.
Wholesale enquiries made easy
Phone and email are one tap away for any business that wants to stock the range, with the number sitting in the header on every page.
A sustainability page
A page most bakery sites never have, setting out how the bakery approaches waste, packaging and energy.
On the small screen
Ready for the shop counter
Shopkeepers, chefs and shoppers all reach the site from a phone. It is built mobile first, so the ranges, the story and the wholesale contact details work perfectly on a small screen.
- A fast, mobile friendly site with the warmth of the brand throughout.
- Every product range presented clearly for shoppers and for the trade.
- The family story and awards give buyers confidence at a glance.
- Wholesale contact is one tap from every page.
Want a website like this?
We design and build websites like this for businesses, festivals and community groups. Read about our web design in Kerry and web design in Killarney , or get in touch and tell us what you need.