I was recently working on a website for a client and they were asking me about Pingbacks on WordPress and why they were disabled for all their posts.
If you’ve ever edited a page or post in WordPress, you may have spotted a setting called “Allow trackbacks and pingbacks” and wondered what it actually does — or whether it should be turned on at all.
It’s one of those options that has been around forever, rarely explained, and often left enabled by default. On the websites we build, it’s something we intentionally turn off. Here’s why.
Pingbacks and trackbacks are an old WordPress feature that dates back to the early days of blogging.
They were originally designed to notify a website when another site linked to it. If another blog mentioned your article, WordPress could display that mention as a comment on your post. At the time, this helped blogs interact with each other and show connections between related content.
That idea made sense years ago, before social media, analytics platforms, and modern SEO tools existed.
While the feature still exists, it hasn’t aged particularly well.
Most pingbacks today aren’t genuine mentions from real websites. They’re automated spam links trying to appear legitimate. Leaving pingbacks enabled often results in a steady stream of low-quality or suspicious notifications that need to be manually filtered or deleted.
Pingbacks don’t help your website rank higher on Google. Search engines don’t treat them as meaningful backlinks, so there’s no SEO advantage to keeping them enabled.
From a visitor’s point of view, automated link notifications don’t add anything useful to a page. They’re not real comments, they don’t start conversations, and they don’t provide insight.
For most modern business websites — especially service-based or informational sites — pingbacks serve no practical purpose. Pages like Services, About, News, or Communications don’t benefit from them in any way.
If you want to see which websites are linking to yours, tools like Google Search Console and SEO platforms provide accurate, detailed information without cluttering your website with automated comments.
As part of our standard WordPress setup, we disable pingbacks and trackbacks across client websites.
Doing this helps to:
It’s a small setting, but it’s one of many that contribute to a cleaner, more professional website.
No. Turning off pingbacks doesn’t stop people from linking to your website, sharing your content, or finding you online. It simply removes a legacy feature that most modern websites no longer use.
Your site continues to function exactly the same — just with less noise in the background.
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Design My Website are a web design company based in Kerry. The majority of our meetings are done via video call but we can travel within Munster.